Close Up
PHILOSOPHY
With enough preparation, the dancer will make the performance look easy — but that takes enormous effort behind the scenes.
We believe in simplicity, as simpler operating model, allows for a smoother delivery. Taking an inside-out perspective, simplifying internal processes and structures will have positive impacts on the entire value creation capability of a company.
We work for you by working with you. We help brands to connect to their audience through shared values and interests. Our ideology allows us to see a brand as a coherent system of experiences, with the brand’s mission driving everything at its core. Our mission is to deliver a smooth, simple experience that your company deserves.
Meet The Founders
“It is not enough to have a good mind; the important thing is to use it well.”
Ahmed Hussein
Founder & Creative Director
- Creative director with more than twenty five years of experience in the field of media &Advertising.
- Acted as media & advertising consultant for many development projects such as
- (Fas Project), CNFA, The Feed The Future Egypt, Food Security and Agribusiness Support.
- Acted as art director at Rotana Channels.
- Acted as a creative consultant for Egypt Enterprise Development Project (EEDP) funded by the Canadian International Development Agency (CIDA).
Samah El Ghazawy
Co-Founder & Communication Director
- Marketing and Communication Director with twenty two-year experience in various aspects of advertising, communication and public relations. Expert in technical, conceptual and content development of marketing campaigns,
- Acted as Media and Communication Consultant for WIKI magazine; the first Egyptian children magazine to be published in French.
- Acted as Media and communication consultant for WEGO application; the first school bus mobile application in Egypt.
- Managed and operated the communication activities for several projects of NGOs and international agencies such as UNDP, COMESA, EEDP, and ELMOBADRA.
